'The older adult' doesn't exist: using values to differentiate older adults in the Dutch housing market

The purpose of the current study is to identify heterogeneity among older adults by differentiating segments of older adults who have (more or less) the same viewpoints, motivations and attitude with respect to housing. Subsequently, we intend to improve the understanding of older adults’ housing preferences by offering insight in the relative importance these segments of older adults give to various housing attributes. In doing so, we aim to contribute to a better grounding of housing policy with respect to the apparent diversity within the older population. From the beginning of the twenty-first century, the Dutch Government has focused on ageing-in-place-policies and living independently as long as possible to keep costs for care maintainable. As such, much attention is given to solving the shortage of suitable housing. And this is the perfect time to make sure heterogeneous demands are met by differentiated supply.