Starting The Innovation Age: Baby Boomers’ perspectives on what it takes to age well

Our mission is to develop and spread solutions that improve the experience of ageing, particularly amongst the so-called ‘baby boomers’. Our focus is on how we might ensure that all people in Australia have the opportunity to age well, not just those who can afford it. Our initial insights from this work (which are detailed in the next section of this report) have led us to understand that one of the areas that presents significant challenges, but also opportunities for significant outcomes is that of ‘home’. In a context where many baby boomers can expect to change where and/or how they live in their later years our hunch is that there is much to be gained by shifting systems in and around home and housing.