China’s Senior Housing – Now and the Future

In this report, Deloitte analyzes China’s senior housing market - where it stands and how it will evolve. China's ageing population has received growing attention in recent years bringing the issue of "elder care" to the forefront of policy makers, and organizations' minds. Two significant factors - modernization which has weakened the traditional function of “family support” for the elderly, and the inability of traditional institutions to meet the diverse needs of the elderly - have heightened the need for quality "elderly care" options. As China's elderly population grows at an accelerating rate, many businesses now view elder care as a “sunrise industry” which can offer attractive returns for investors.