ING Bank NV
Elderly care and housing demand in the EU: Golden opportunities, but mind the cultural gap
Ageing often has a negative connotation, especially in an economic sense. On average, retired people produce and consume less than young people do. However, ageing is not just a story of declining economic potential. The other side of the coin shows rising demand for products and services that are tailored to the needs of the elderly.
2019
Themes:
"There is nothing like staying at home for real comfort."